62.601 Customers And Markets

Customers And Markets

Course Details
Min Credits 3
Max Credits 3
Course ID 6452
Status Active

Prerequisite: Student must be matriculated and have finished foundation core. Pursues the development of comprehensive and integrated marketing plans using industry/competitor analysis, market value chains, and forecasting. An emphasis is given to business-to-business marketing situations which require an in-depth analysis of the firms' complex organizational behavior and evolving buyer-seller relationship.

Pre/Co-Requisites: Pre-Req: Matriculated MBA Manning who have completed 60.501,61.501,62.501,63.501,66.501 and 66.511 or permission of MBA coordinator or MSA students.