62.501 Marketing Fundamentals

Marketing Fundamentals

Course Details
Min Credits 2
Max Credits 2
Course ID 6450
Status Active

Describes how marketing strategies and plans of a competitive enterprise are formulated, implemented, and adjusted over time. Behavioral and quantitative aspects are covered, as well as analysis of the environmental forces affecting marketing decisions. Pre-requisites: MBA or Certificate Programs, or Permission of MBA Director.

Pre/Co-Requisites: Matriculated MBA students or MGFB Certificate or PSM or Doctor of Engineering majors or permission of MBA coordinator.