32.527 Planning and Marketing in Healthcare

Planning and Marketing in Healthcare

Course Details
Min Credits 3
Max Credits 3
Course ID 33041
Status Active

The course examines the history, principles and methodologies of health services planning and marketing. Students learn how to develop various types of health plans (e.g., community and regional, strategic, business and marketing plans). They also learn about the research process and data resources required to support health services planning and marketing. Practical approaches to health care problems are studied using case analysis of actual healthcare projects and programs.