Marketing

A marketing mind-set suffuses all the work of the Public Affairs Office and plays a larger or smaller role from one project to another. Marketing consultation can take the form of one brainstorming session on a specific project or an on-going dialogue that guides continuing work, as in the case of student recruitment.

What We Do

The Public Affairs Office works with faculty and administrators to

• help identify an audience,
• understand what that audience needs and wants to know,
• clarify key elements of the campus offering,
• and develop a message that integrates information essential to both the audience and campus.

The Results

The message is then incorporated into activities and materials -- which could include:

• events,
• an e-mail campaign,
• media coverage,
• a brochure,
• advertising,
• a website.

Marketing activities also include promotion of the University overall. Recently, these activities have included print advertising, video production, underwriting a public television series and creation of huge banners hung on UMass Lowell buildings.
 
Working with the Web Services group, student recruitment marketing will increasingly include a presence on social networking sites and web-based technologies such as video, slide shows, chats, podcasts and blogs.

Contact Us

For more information, contact Director of Marketing Elizabeth James at (978) 934-3226.